As per their website, 72SOLD trains independent agents to help home sellers sell their properties quickly using their unique, multi-part program. They aim to encourage competition among buyers to get the highest price for your home.
Editor’s Rating
4.5
User Rating
2.4
(7 Reviews)
Write a review
Pros
- Agents negotiate for you
- Program goal is to sell your home in 8 days
Cons
- Buyers get a 90-minute showing window
- Commissions are negotiable and may be more than flat-fee services
- You may not get an experienced agent
72SOLD affiliated agents are full service, licensed real estate agents. Commissions are negotiated with each agent. As per their website, their goal is to sell your home in 8 days. 72SOLD is a broker with full-service broker/agent affiliates.
Depending on market conditions, their program is designed to locate a qualified buyer within a 72-hour formal marketing period. Following this, sellers typically secure a contract for their home within 7-8 days.
Their program is designed to increase competition among buyers, thereby driving up the home sale price. However, this strategy may not always work. While 72SOLD claims to adapt to differing market conditions, buyer demand is unpredictable.
- ✍️ Editor’s Take: For most home sellers, we recommend Houzeo over 72SOLD. Houzeo lists your home on the MLS for a flat-fee. An MLS listing attracts more buyers than a weekend sale. Compare 72SOLD vs. Houzeo.
Is 72SOLD Legit?
Yes, 72SOLD is a legitimate brokerage with full-service affiliate broker/agents. Greg Hague founded the Arizona company in 2018 in Scottsdale, Arizona. Their unique marketing plan is designed to sell your home fast for the highest price.
72SOLD has affiliates in 38 U.S. markets. Additionally, 72SOLD partnered with Keller Williams in June 2022, to extend their program nationwide.
How Does 72SOLD.com Work?
72SOLD independent agents are trained in a program designed to sell homes in 8 days or less. The program includes a specific approach to viewing periods for potential buyers. Here are the steps involved in the basic 72SOLD process.
- Add property details: You need to submit information about your property to get your price on 72SOLD.com. You will also be asked to add your contact number.
- Agent Visit and Property Check: An agent from 72SOLD will contact you to schedule a home visit. They will discuss the property’s selling points to evaluate it and answer any questions you may have.
- Estimate the Sale Price: Based on the details you provide and the agent’s other research, 72SOLD will suggest a “starting price” for marketing your home.
- Prepare for the Sale: Get your property ready for the weekend showing.
The Weekend Sale:
72SOLD program helps sell homes faster by limiting showing time. Depending on the market conditions and the preferences of the seller, the agent may list the home on a Thursday or Friday, and prepare to show the home approximately 8 days later.
Using that approach, offers are encouraged to be submitted by the following Sunday and the seller could then choose among those offers on Monday. If insufficient or unacceptable offers are received, the agent will discuss other potential approaches with the seller. Ideally, the process would proceed as follows:
| Days | Process |
|---|---|
| 🏡 Saturday | The home is open for a limited time to prospective buyers. |
| 🤝 Sunday | Buyers submit their offer. |
| 📝 Monday | Sellers review the offers and choose the best one. |
72SOLD’s Coverage
72SOLD has affiliates in 38 US markets. They are also available in Guam and in some parts of Canada.
72SOLD Commissions and Fees
72SOLD does not itself charge the seller a commission. Rather, the commission is negotiated between the seller and the independent agent. The amount of commissions paid by the seller should be discussed in detail with the independent agent.
How Does 72SOLD Compare With Houzeo?
72SOLD affiliated agents are full service, licensed real estate agents. When you sell your house with 72SOLD, you may agree to pay commission to your independent agent, who may list your home on MLS. If you agree to do so, the commission may be higher than
Houzeo lists your home on the MLS for a flat fee of $399. Houzeo’s approach minimises unexpected expenses for sellers, ensuring a smooth transaction. You can use Houzeo’s cutting edge technology to compare offers and request the highest and best one.
| 72SOLD | Houzeo | |
|---|---|---|
| Listing Fee | Negotiated commissions | $399 Flat Fee |
| Real Customer Rating (Realtor reviews excluded) | 4.9 stars (2,130 reviews) | 4.9 stars (8,100 reviews) |
| Coverage | 38 states | 47 states + Washington D.C. |
| 100% Online | ❌ | ✅ |
| Showing & Offer Management | ❌ | ✅ |
| Counter an Offer | ❌ | ✅ |
| Request Highest and Best Offer | ❌ | ✅ |
| Home Inspection Dashboard | ❌ | ✅ |
72SOLD Reviews and Complaints
The average rating for 72SOLD on Google is 4.9 stars (from 2,130 reviews), but take it with a grain of salt. 72SOLD’s Google rating includes both seller reviews and affiliated agent reviews.
72SOLD Pros and Cons
» Jump to: 72SOLD Pros | 72SOLD Cons
72SOLD’s promise of a fast sale seems appealing. Nevertheless, weigh the pros and cons of this approach.
👍 Pros
Here are some advantages of using the 72SOLD Program. Their goal is to sell your house within eight days or less.
- Aims to Market Your House in a 72 Hour Period: 72SOLD uses an exclusive Market Authorization Agreement to market your house.
- Weekend Sale: 72SOLD schedule a 90-minute showing window for the buyers. The showing is held on Saturday in an effort to create bidding competition among buyers.
👎 Cons
72SOLD complaints exhibit many inconsistencies regarding communication and seller satisfaction. Let’s take a closer look:
- No Savings on Commissions: 72SOLD agents may charge a real estate commission which in the past normally included a buyer’s broker commission. Other players may offer similar services.
- You Don’t Decide Your Listing Price: Some 72 sold.com reviews, assert that they did not get to decide the listing price of their home.
- You Might Miss Out On Your Highest Bidder: Buyers get limited time to put an offer on your house. A buyer who might have paid more at a later time would not have been identified during that short period.
72SOLD Competitors
» Jump to:72SOLD vs. eXp Realty | 72SOLD vs. Fathom Realty | 72SOLD vs. Opendoor
72SOLD vs. eXp Realty
72SOLD is a marketing program, and specializes in rapid property sales, aiming for a 72-hour turnaround time. Their focus is on speed, aiming to identify all potential buyers at a given time and sell properties swiftly.
On the other hand, eXp Realty is a prominent nationwide real estate brokerage. The company is known for its virtual office environment and technology-driven approach. Their model prioritizes flexibility and collaboration.
72SOLD vs. Fathom Realty
72SOLD emphasizes efficient marketing strategies to sell properties. Despite this, sellers should know that quick sales may not always maximize the selling price.
On the other hand, Fathom Realty is a digital real estate brokerage. Their agents offer standard services, an all-cash offer, and a trade-in service to sell your home.
72SOLD vs. Opendoor
When selling your house fast, Opendoor is an ideal iBuyer. Although the 72SOLD process is designed to generate an offer within the showing weekend within the 7 to 8 day marketing period, the closing of the sale is likely to take longer. In contrast, iBuyers can offer a faster closing process because they are the buyer.
Discount Real Estate Brokers Near Me
Looking for more options? We’ve compiled a list of the best discount real estate brokers in each state. Click on your state to check them out!
| Region | States/Cities | Discount Realtors / Low Commission Real Estate Agents and Companies |
|---|---|---|
| Northeast | States | Connecticut | Massachusetts | New Hampshire | New Jersey | New York | Pennsylvania | Rhode Island | Vermont | Delaware | Maine |
| Northeast | Key Cities | Albany, NY | Lawrence, MA | Pittsburgh, PA |
| Midwest | States | Illinois | Indiana | Iowa | Kansas | Michigan | Minnesota | Missouri | Nebraska | North Dakota | Ohio | South Dakota | Wisconsin |
| Midwest | Key Cities | Milwaukee, WI | Kenosha, WI | Chicago, IL | Westchester, IL | Indianapolis, IN | Elk River, MN | St. Louis, MO | Kansas City, MO | Omaha, NE | Cleveland, OH | Cincinnati, OH | Columbus, OH | Dayton, OH | Naperville, IL | Eureka, MO | St Charles, MO |
| South | States | Alabama | Arkansas| Florida | Georgia | Kentucky | Louisiana | Maryland | Mississippi | North Carolina | Oklahoma | South Carolina | Tennesse | Virginia | Texas | Washington, D.C. | West Virginia |
| South | Key Cities | Austin, TX | Dallas, TX | Houston, TX | San Antonio, TX | Georgetown, TX | Raleigh, NC | Charlotte, NC | Asheville, NC | Greenville, SC | Atlanta, GA | Fort Lauderdale, FL | Sarasota, FL | Naples, FL | Marco Island, FL | Pasco County, FL | Panama City Beach, FL | Jacksonville, FL | Nashville, TN | Louisville, KY | Richmond, VA | Haymarket, VA | Northern Virginia | Chesapeake, VA | Oklahoma City, OK | Mooresville, NC |
| West | States | Alaska | Arizona | California | Colorado | Hawaii | Idaho | Montana | Nevada | New Mexico | Oregon | Utah | Washington | Wyoming |
| West | Key Cities | Phoenix, AZ | Denver, CO | Colorado Springs, CO | Fort Collins, CO | Loveland, CO | Seattle, WA | Camano Island, WA | Los Angeles, CA | Orange County, CA | San Diego, CA | San Jose, CA | Sacramento, CA | Ventura, CA | Indio, CA | San Francisco, CA | Boise, ID | Las Vegas, NV | Ewa Beach, HI | Pearl City, HI | Maui, HI | Honolulu, HI | Albuquerque, NM | Eugene, OR | Portland, OR | Vancouver, WA | Oahu, HI | San Fernando Valley, CA | Ramona, CA |
Should You Sell With 72SOLD?
72SOLD is an agent training program with full-service brokerage affiliates in the United States. Many home-sellers have expressed satisfaction with the results of the 72SOLD sales process.
Some other 72SOLD.com reviews indicate a lack of agent support despite its fast home-selling process, though 72SOLD seems to take all complaints about its agent affiliates seriously and addresses those complaints when received.
If you want a more affordable way to sell your house, we recommend Houzeo.com. As a tech company, Houzeo provides an unbeatable combination of maximum savings, cutting-edge technology, and top-notch customer support.
»Houzeo Reviews:Check out why more than 8,100 home sellers have rated Houzeo 4.9 stars out of 5.
📞 Need Help? Schedule a FREE Consultation
A Houzeo expert can answer all your questions regarding our technology.
Frequently Asked Questions
Is 72SOLD legit?
Yes, 72SOLD is a legitimate brokerage with full-service affiliate broker/agents. Greg Hague founded the Arizona company in 2018 in Scottsdale, Arizona. Check out if 72SOLD is legit.
Is 72SOLD a national company?
72SOLD has affiliates in 38 US markets. They are also available in Guam and in some parts of Canada. Check out 72SOLD coverage.
What is 72SOLD all about?
72SOLD independent agents are trained in a program designed to sell homes in 8 days or less. Learn how 72SOLD works.
Reviews
2.4
(7 Reviews)
Stacy Bender
Verified Reviewer
18th Oct 2023
Horrible lead program. Would never use again or recommend to anyone. Waste of time and money.
Tim
Verified Reviewer
18th Oct 2023
Used them and there so called “guarantee to sell” no different than any other realtor. Fine to use in a hot market when everything sells, when rates went up shockingly their system didn’t work anymore
Loretta McGrath
Verified Reviewer
18th Oct 2023
They went above and beyond and we sold 100k over asking
Strange experience
Verified Reviewer
18th Oct 2023
I am a Realtor in Florida and my daughter was looking at homes in Arizona. We went to an open house while out looking for a home for her. Ran across a 72 Sold listing and tried to figure out what this was all about. The sellers rep was clueless and tried to explain what he did not understand. This was not a great listing as it needed a lot of work. This home had been on the market for much longer that 72 hours. My opinion is that in an unprecedented hot market (like Phoenix was in at the time,) this concept at least was interesting. In a normal market there will be a lot of promised that they will not be able to keep. Getting the right group of Realtors will be a challenge.
May
Verified Reviewer
18th Oct 2023
It’s great to sell a condo and save money.
Nick
Verified Reviewer
18th Oct 2023
This company falsely advertises to the consumer on the commercials they present and to the agents that they bring on. When you reach out to them regarding it, they want to make you feel its your fault and not theirs. The area coach only wants you to be on their downline and offers no assistance. BE WARE
David N.
Verified Reviewer
20th Oct 2023
There is nothing special about this program. It’s all about limiting the time for showings, market the listing as “coming soon”, and creating a sense of urgency. There is nothing that any agent can do on their own plus the leads are your typical online leads. Interesting concept but like I said…any agent can do it.
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